Measure the impact of your insights work accurately and independently, to prove the value of your projects and improve the impact they are having.
A rapid, cost-effective and creative tool to test all your comms materials before, after or instead of fieldwork.
A rapid, cost-effective and creative tool to test all your comms materials before, after or instead of fieldwork.
You are deploying new communications assets.
If time is the issue:
Wouldn’t you love to just read doctors minds, and be able to move to the next step of creative development as quickly as possible?
If budget is the issue:
Wouldn’t you love to just read doctors minds, and be able to avoid the costs of a full-blown comms testing project?
Enter Mind Reader!
With Mind Reader, our proprietary communications testing tool, you can get a rapid read on a set of materials:
Before fieldwork: to ensure that materials are optimised, research-ready and identifiable flaws have been eliminated before taking them into testing
Instead of fieldwork: to avoid having to launch a full study, with its time and cost implications
After the study is complete and the materials have been optimised: to avoid costly and time-consuming re-testing of modified materials
OK, but how quickly can I have it?
If you play your cards right, you can have results in just one week!
OK, but how do you read doctors’ minds?
Fair question!
Mind Reader comprises three pillars, to build a complete and reliable picture:
1. Predictive AI: we obtain instantaneous feedback on any visual communication without involving live human subjects, to maximize the impact of your materials in the first moment of perception. The AI has been trained on thousands of humans to predict how the eye processes visuals at first viewing, and highlights how information is being noticed by the brain.
2. B+C Special Sauce: the team here at B+C have done hundreds of communications studies, and we can often identify issues even before fieldwork. But we don’t just rely on our intuition. We have conducted a rigorous meta-analysis on every single comms study B+C have ever done, to distil the key recommendations we’ve made to our clients over the years. We can now pressure-test your materials against these key metrics.
3. Expert Witness: we have developed a small but powerful panel of Expert Witnesses, who are both specialists in their medical fields, but also have a natural affinity to communications. We have trained them on our ‘Special Sauce’ metrics, and they stand ready to evaluate your materials from their unique perspective. The panel covers key specialties and key geographies.
Mind Reader provides you with instantly actionable advice on how to improve and progress your materials, whether you use it before, instead of, or after fieldwork.
Interested in learning more?
Get in touch.
Measure the impact of your insights work accurately and independently, to prove the value of your projects and improve the impact they are having.
Your research project is long since over, and the results have been turned over to the marketing and sales teams for action. You’ve moved on to the next urgent thing.
Job done, right? Well, not quite. Do you ever ask yourself…
Has it really created the desired impact?
Have colleagues truly appreciated its value and are on board with the implications?
Would I be able to prove the impact if my manager asked me?
Do I have sufficient evidence to support my next big-ticket study?
Sound familiar? Enter our Impactologist! An independent tool that measures the impact of your insights accurately, to ultimately…
Enable you to improve the impact of your future projects
Prove the value of your work
Generate evidence to support your next budget
Give you the satisfaction of a job well done
Interested in learning more?
Get in touch.
